Agenda
24 OCTOBER 2024
15:30
Registration & Welcome
16:00
Intro
16:10
Doina Costache
There is Only One Youtube
CEE Regional Director, Client and Partners Solutions @ Google
16:30
Andrei Şelaru / Selly
How Beach, Please! uses data to enhance customer experiences.
Co-founder @ Beach, Please!
16:50
Rodica Mihalache
Data impact on Creativity
Data Intelligence Lead @ Publicis Groupe
17:10
Coffee break
17:20
Cătălin Popescu
EURO 2024 - The celebration of Romanians everywhere
Media Manager @ FRF
17:40
Bernardo Hermoso
Growth Hacking and Fan Engagement
Head of Growth & Fan Engagement @ LA LIGA
18:00
Andrei Popa
Superliga Playbook
VP Online @ Superbet
18:20
Coffee break
18:30
Panel discussion
AI killed the content star - what role does data play in future of human generated content
Doina Costache, Google
Selly, Beach Please!
Andrei Angelescu, FRF
Andrei Popa, Superbet
19:15
Networking & Cocktails
The Speakers
01
Entertainment is Content
DOINA COSTACHE
CEE Regional Director, Client and Partner Solutions, Google
"There is Only One Youtube" will explore the platform's unique influence as a global hub for content creation, entertainment, and communication.
FOLLOW
ANDREI ŞELARU
Co-Founder Beach, Please!
"How Beach, Please! Uses Data to Enhance Customer Experiences" will look into how one of the most up-and-coming festivals in the region is creating unique experiences for festival participants.
FOLLOW
02
Entertainment is Content
03
Entertainment is Content
RODICA MIHALACHE
Data Intelligence Lead, Publicis Groupe
"Data Impact on Creativity" examines how data-driven insights are transforming the creative process in advertising and marketing.
FOLLOW
CĂTĂLIN POPESCU
Media Manager, FRF
"EURO 2024 - The Celebration of Romanians Everywhere". A recap of a thrilling summer for football fans and how Romanian communities across the world became united via football.
FOLLOW
04
Sport is Content
05
Sport is Content
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BERNARDO HERMOSO
Head of Growth & Fan Engagement, LA LIGA
"Growth Hacking and Fan Engagement". How La Liga uses data-driven strategies to build stronger fan relationships and expand its reach worldwide.
FOLLOW
ANDREI POPA
VP Online, Superbet
"Superliga Playbook" will look at how innovative content and sponsorship strategies have transformed and increased the profile of Romania's elite football league, in recent years.
FOLLOW
06
Sport is Content
07
Sport is Content
ANDREI ANGELESCU
Data & Insights Manager, FRF
Speaker at the Data Talks Panel.
"AI killed the content star" - an engaging panel discussion on the role played by data in the future of human generated content.
FOLLOW
1
7
200
DAY
SPEAKERS
PARTICIPANTS
The Venue
MINA Museum
Strada George Constantinescu 2-4, București
Join us at the first immersive space in Romania and one of the largest new media art museums in S-E Europe.
Our Partners
